Top positive review
Good Product but heavily priced...Must read details in review for thorough price analysis.
Reviewed in India on 8 September 2019
I have used normal wheat Aashirvaad atta for quite sometime before I switched to Aashirvaad Select Atta purely for the Sharbati variety of wheat grains used in this.
I liked the packaging, flour soaks good amount of water which is a good thing and the taste is really good. No complaints in quality and taste department.
I have one complaint though, good quality Sharbati variety wheat grains sells around 26 to 30 Rupees a kilogram in the open market and we can add processing cost of around 4/5 rupees per kilogram to convert grain into flour, making total a total cost per kg not more than 30 to 35 per kilogram of flour.
This product costs around 500 Rupees per 10 kilogram i.e. 50 Rupees per kilogram which makes it way too pricey. All the marketing, packaging and delivery costs cannot account for 15 to 20 Rupees extra cost than the average Sharbati Wheat flour price.
Hence I think that this product is pricey, not value for money and should be priced well for average consumer to benefit from good quality wheat produce of our very own country.
I am exploring alternatives to this product but currently sticking to it till the time I find one.