Cannot say much about durability as its only been a month or two that I have started using this product. Otherwise the cable quality and make is good. I usually use it in my car for charging ..and it did always suffice the need without any fuss. Could charge my phone quick comparing to many other duplicate cables in the market.
Do not buy this useless product at all. Tried to charge my iPod touch 5th Generation with this and the cable got burnt and fumes were coming out of it. My iPod isn't turning on anymore. It's a HUGE safety hazard, could have caught fire and damaged the device even more severely.