Lucid and clear. Cuts through the clutter and makes one understand how the craft is to be practiced through the eyes of the experienced practitioners. It's not enough one learns the statistical and data mining techniques, but more importantly how it's applied in the business world. Very helpful. Thanks to the authors.
Though I have not completed this book, I can strongly say that this is the best book on analytics I have read so far!!! Most books I have purchased have focused on the benefits of analytics in general or help in understanding the tool...If you really want to know the difference between analytics,BI and big data OR the framework to be used to transition from understanding the business problem to gaining insights, read this book!!! Best part is that they explain the concepts with real business cases...what did they do wrong and what is the right solution!! Piyanka & Puneet have ensured through this book that the analytics is no more rocket science!!!
This is one of the best books I have read on Analytics till date. Very easy to understand and grasp, and the concepts are highly applicable. Their unique framework - BADIR is of great help in my work profile. The analytical concepts have been explained in a very simple language, can be easily followed by a person with non-analytical background. I would recommend this book to anyone looking for a handy read on Big Data or wanting to explore this hot career option!