By far one of the best ad books ever written. This is my 3rd copy... Updated edition. And I was lucky I got it at a steal considering I paid 1500 for the 2nd edition 6 years ago. This one is written with the digital medium in mind. Luke Sullivan is one of the most celebrated copywriters ever and one of the reasons I became one - he's one of the guys who's in the copy book and has redefined advertising over his long career. He is also the person who introduced me to Bill Bernbach - the father of modern advertising. This book changed my life, and keeps doing it every time I read it. Perfect for anyone who wants to get into the business. Blindly go for it. A sure keeper.
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