Top positive review
Finest reads on marketing .....
26 March 2018
There are thousands of books on marketing but this makes a cut above the rest. I was recommended this book by my ex boss Kunal and it indeed was worth the read. Filled with concepts explained through some real examples and case studies . Covers topics from branding concepts to the different strategies , this is a must for every individual be it a starter or an experienced individual. Nimish Dwivedi writes one of the finest books . Not too complicated unlike other books but easy for every individual to understand . My personal favourites in the book are caring for India’s ignored generation and factoring in first impressions to create brand loyalty. A must buy for every individual who is inclined to make a career in marketing this will be worth your time.