Top critical review
Cut the hype and read it like any other psychology book
1 March 2018
Brief : Mistakes/ failure are not to be seen as incompetence rather an opportunity to learn from their mistakes, organizations/ industries that tend to have open dialogue about failure do well on the long run. This type of culture encourages innovation, helps in tackling the problem by objectively analyzing what went wrong. Mathew Syed explains various case studies on how the organization/ industry rewired themselves the way they think, do things and how they collectively bring about the right solutions.
Take away, you will never have a MVP. So hit the ground running with your beta and take feed back from customers and improve the product in its next version or on the go. Small steps lead to incremental gains, in this context Nozzle story is very relevant and shocking at how diverse things add up to amazing break through in innovation. Two, the origin of Dyson vacuum cleaners which sounds so simple but look at how the company has revolutionized the whole industry and now became a niche player. If i remember correctly the rest is white wash.
The book makes you think you are learning something new but its more like a recall. For example, the red cover of the book symbolizes the black boxes similar to the ones in airplanes, that should give you a flash at what you might pick up from the book.