One of the trusted names across the globe - Tata. And this book gives the insite of Tata Group's birth to 150 years successful journey. Dr. Shashank captured this journey candid, crisp & interestingly. Highly recommend to who wants to be successful businesses with social conscience.
The book clearly reflects the Tata culture which the pioneers of the company have inclucated since it's inception and followed by the leaders of the company thereafter.It gives a brief information of all the major companies owned by the Tata Sons,and their success stories till date. The author has done a very fine job in acquinting the audience with the Tata group of companies and thier world-wide recognition
Shashank Shah has outdone himself in this crisply written book on the Tata Group. And, writing a crisp narrative over 300 pages is no mean task. Starting with the introduction - a history lesson indeed! - to the current day state of the Group, this account of the largest business house in India is interesting and educative for everyone - whether in business or a lay person. The enormous effort in research, synthesis and presentation is evident in every chapter of the book.
The undercurrent throughout of course is the value-based, culturally elegant, patriotic nature of the Founders and their successors that in turn is reflected in the companies they ran (and currently run). That profit is not the only motive of a business; that it is one's duty to also bring the poor and the vulnerable out of their misery, not through dole or charity (alone), but by providing opportunities through education, for example; by treating workers well; by building institutions that will contribute to nation building - these are the highlights of the legacy of the Tata's that lives on. Shashank brings out these mammoth contributions of the Tata's to the forefront through examples too numerous to list here.
As a resident of "Old Bangalore", I was pleased to read small nuggets such as the "Tata Silk Farm" (right in my backyard, and still referred to as such, even though there are no silk farms there anymore). And of course, the "Tata Institute" as IISc is fondly referred to.
All in all, beyond just being an enjoyable read, this book gives us a glimpse of what is possible in this country of our's, if only men and women of high moral standards, ethics, values and vision lead the way forward by establishing institutions and businesses that follow, uphold and propagate such high standards through generations.
An inspirational read about Tata's. The writer takes the reader through the experiences of this conglomerate with years of history in a detailed manner. Adding this book to my clollection has been a great decisions of 2018. I would definitely recommend not just entrepreneurs but every one to buy this book and read it. Another good point is, this book is ideal for both multiple short readings or long reading.
Dr Shah has taken up the herculean task of capturing the 150 years journey of a business group. The book does complete justice in capturing the history and presenting it in the most palatable way. It is an interesting blend of unknown anecdotes and thorough financial analysis research. It's a book for all to read and feel proud of an Indian company which put India in the world map.
Trust and Success ..the Tata way.. vividly captured the Tatas cardinal decisions and growth not only the financial front but also on the social front . Lucidly written and captured by Dr.Shashank Shah.