Top positive review
Entrepreneurship Simplified by Ashok Soota and SR Gopalan is Entrepreneurship Reference Handbook
31 October 2016
Dr. Sridhar Mitta is the Managing Director and Founder of NextWealth Entrepreneurs Private Limited. He was the first employee at Wipro and Chief Technology Officer since its inception in 1980. During his tenure Wipro became the highest valued company in India. Dr. Mitta was also a Trustee of TiE Global, the world’s largest organization fostering entrepreneurship.
Review of the Book ‘Entrepreneurship Simplified’ by Ashok Soota and SR Gopalan.
Ashok and Gopalan explained their reason for writing this book is to share their decades of experience into a concise, comprehensive and practical guide for all entrepreneurs.
As a person whose career ran parallel to the Indian Information Technology (IT) industry for nearly forty five years, the ideas presented in the book resonate well with me.
I read many books on entrepreneurship and management by eminent authors who are either professors from academia or successful media persons. Such books present the theme very nicely as a story with too much of overheads running into several hundreds pages and you get tired by the time you complete reading the book. Ashok and Gopalan, a combination of an engineer and a finance person, makes their point more directly and straight forward in a fraction of the pages. There is very little jargon and puff. It is all matter and no gas!
These ideas were articulated in a simple yet powerful manner that can set a lot of triggers in your mind. Examples given are real, current and drawn from actual experience. I specifically find two chapters are of very high value – Winning with VCs and Business Strategy (specifically pivoting strategy).
In my early career as young electronic design engineer I used to refer to ‘Electronic Design Reference Handbook’ that provided me with useful tips and similar examples to aid in the design. This book may be seen as ‘Entrepreneurship Reference Handbook’.
I was impressed with the humility of the authors who have admitted some mistakes they made and shared them as lessons for others to avoid.
Associations like TiE and Nasscom offer mentoring programs for young entrepreneurs by experienced senior members. The mentees will be doing a favour to themselves if they read ‘Entrepreneurship Simplified’ and then meet mentors with right questions.
I should admit that Ashok and Gopalan have succeeded in meeting their objective in writing the book.
I strongly recommend ‘Entrepreneurship Simplified’ for all entrepreneurs who are in the process of setting up their ventures, those who are managing small-medium enterprises and the senior manager of business units of large enterprises who are increasingly becoming intrepreneurs. I am sure that it can open up many new avenues for building new businesses.