Top critical review
Good book - Could be better structured
30 March 2018
Good book. Gives examples of businesses being remarkable. It could have been better structured. To be fair, Seth Godin, does say, he can't give a blue print of what it requires to make your business remarkable. Around this time, I was also reading - 22 Immutable Laws of Marketing (1993) and 22 Immutable Laws of Branding (1998) - both seem to be same book, with some tweaking. These two books I think helped me to understand better what it takes to be remarkable / and how to continue to be remarkable. Tens and tens of examples, without any repetition in these 2 books - very good read. But just buy one of them - it will be good enough - possibly the 22 Laws of Branding, as that was written later.