Top critical review
Indian Subcontinent edition of McGraw Hill = third class paper, printing, binding for the third world.
28 July 2017
I just received the book. And I am very disappointed by the third class quality of the physical book itself. It is labeled as the Indian edition, which this particular book publisher (McGraw Hill) seems to equate with shoddy paper, printing, and binding quality. Even newspapers are printed on better quality paper and weigh more that this book! The quality is indistinguishable from the pirated versions you see on the streets. Shame on McGraw Hill for putting out this miserable excuse of a physical book product, and asking readers to pay this price. Certainly not worthy of an anniversary edition book from famous authors. The authors are better off releasing an ebook online on their own.
I am not reviewing the content of the book here. The authors are well known in the field of marketing. And there have been tons of impressive reviews online for the content of this book. Hopefully, the content will provide some solace from the big let down.