A wonderful book to understand the dynamics of high tech marketing. I first came across and read it in 2004 (an earlier edition). While i understood the concepts very well and could relate it to it, it did not make that much of a high impact on the technology buisness i founded and run. Bu as we we evolved over the years, the concepts in Crossing the Chasm started making more and more sense. It REALLY hit me after i watched this Ted Talk on "How great leaders inspire action" by Simon Sinek. [...] Simon Sinke helpled me makle the connection wonderfully and "i jsut got it"
I now use concepts from this book as an integral part of the courses on entrepreneurship i teach at IIT-Bombay and other places. I have bought earlier editions a couple of times - but they never stayed with me as i would always end up gifting it to one or other entrepreneur friends. i recently purchased a copy of the latest edition with an intention to permanently keep it with myself. Highly recommended!