Top positive review
behavioral economics in the simplest form
14 July 2015
This book is based on behavioral economics. Although the subject of behavioral economics is not easy to understand and involves many complex aspects, especially for those who are not familiar with the subject. However, this book is very interesting and easy to read as author has written it in very simple, easy to understand manner with the touch of humor.
The book describes how various factors affects our decision making process and lead us to make wrong decision without making us realize about it. It is very well supported by appropriate examples and well designed experiments.
If you are new to the subject, you will find the book surprisingly interesting. For example, how seller set the pricing of two or more nearly related products to make you purchase or select the particular product. Must read.