5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
This is one of the best recommended books for young Leaders and Managers. However, I was not happy by the print and the condition of the book ordered. The book feels like a pirated version of the book or a very cheap mass market paperback.
The book does make some valid point, but it would have been better if there weren't so many big words. The writing style becomes heavy and deliberate, almost as if the writer wanted to sound as clinically academic as possible.