5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
a very wonderful book . everyone must once to read this book . aster reading you will all know about the business and marketing tactics through which all of us pass all the day . incuded real examples in every paragph which makes it very easy to understand must have book
After reading thinking fast and slow, psychology of human misjudgement by charlie Munger , i thought i will get nothing new but just a repetition of already known theory. But i was very much wrong, after reading this book i came up as a much more informed person and am now equipped with much better understanding of human psychology. A must for everyone who is in the business of making decision
An extraordinary book suitable for every level of reader. After coming across the name of this book in several book recommendations - for sales, understanding customer behaviour, dynamic economics etc etc. This book is a must read for every human on earth.