5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
The book is obviously a milestone and I started reading it in my Kindle. I wanted to have it in my collection and ordered the physical copy. Thanks to Amazon's service, I got the book very next day. To my surprise, the book is third rate cheap print you'd find on road sides and bus stations! It's not worth the price and shouldn't be spent more than Rs.100 for such a copy.
TL;DR Awesome content. Horrible Copy. Great Service by Amazon. Returned!
I am more oriented towards reading business, economics, investing and other similar subjects. Frankly, I never considered psycology as an important topic to enhance my knowledge. This book made me realize how wrong I was. It made me recognize my own irrational decisions made due to the influence of social science. Am sure it will help me make better decisions in business as well as investing. A must read!
After reading thinking fast and slow, psychology of human misjudgement by charlie Munger , i thought i will get nothing new but just a repetition of already known theory. But i was very much wrong, after reading this book i came up as a much more informed person and am now equipped with much better understanding of human psychology. A must for everyone who is in the business of making decision
a very wonderful book . everyone must once to read this book . aster reading you will all know about the business and marketing tactics through which all of us pass all the day . incuded real examples in every paragph which makes it very easy to understand must have book
This is a must read for people who are interested in human behavior. For people who constantly ask themselves the question: "Why we do what we do?" It has detailed and thorough examples which are always a plus for such a book. You will often find this book explaining the actions and behaviors of others often perplexing to the naked eye.
This is an excellent book, probably the best I have ever read. The book arms you with life skills . How I wish I had read this 5-7 years back, would have saved myself a lot of money. Even at 10 times the price, it's a steal!!
The book is really a masterpiece though the quality of the book received isn't upto the mark. I've read few pages at a friend's place and could easily feel the difference that the copy I've received has some quality issues.
An extraordinary book suitable for every level of reader. After coming across the name of this book in several book recommendations - for sales, understanding customer behaviour, dynamic economics etc etc. This book is a must read for every human on earth.
Its best book on the subject. Author explained each and everything abt the subject. Pleasure to read this book. Book printing is not good. Also small size letters. But contentwise its a great book. Must buy.