5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
This is a must read for people who are interested in human behavior. For people who constantly ask themselves the question: "Why we do what we do?" It has detailed and thorough examples which are always a plus for such a book. You will often find this book explaining the actions and behaviors of others often perplexing to the naked eye.
In order to survive in world we must be good with the people. With the growing compitation and ever expanding market & new things coming we have to understand the nature of influence which is a force which people's person to take particular action or act in certain way. This book is a product of years of research condensed and segregated these laws into 7 categories.. Which are discussed in detail. If you read this & understand you will not fall prey to how people want to act. You can avoid getting trapped.
A very enjoyable read where Dr. Cialdini cites lots of stories and examples to drive home the various aspects of influence which people might use to their profit at our expense. In the vein of the Tim Hartford or Malcolm Gladwell series of books, this work contains little nuggets which present daily experiences in a different light with many 'Aha!' moments throughout. Though not very revelatory for the seasoned sales and marketing professionals, who no doubt are aware of many of the subtle tricks mentioned here, it is worth a read for the rest of us who can be on our guard next time a smooth talking salesman or politician tries to Influence us.
P.S. The language used is a bit academic in nature, but nothing so bad that you'll need to keep referring to a thesaurus. P.P.S. The references provided after the epilogue are worth a read by themselves.
One of the best books on the topic of influence and how to get the responses that you want from other people in whichever area you desire influence in. The examples and anecdotes are fascinating. A highly useful read for people who are struggling with how to get work done in an official work setting. Equally useful for parents of young children and teenagers.
This book also outlines clearly that there is nothing wrong in using techniques that help you more letters opinions. So long as you do it in an ethical and above board manner and do not take advantage of others, there is nothing wrong in using these techniques.
This is a must read for businessmen and people in sales and marketing. It has detailed descriptions of how we are subconsiously influenced and how to overcome pitfalls. Over all a good read for anyone who has the patience to go through this lenghthy treatise on the subject.