5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
a very wonderful book . everyone must once to read this book . aster reading you will all know about the business and marketing tactics through which all of us pass all the day . incuded real examples in every paragph which makes it very easy to understand must have book
After reading thinking fast and slow, psychology of human misjudgement by charlie Munger , i thought i will get nothing new but just a repetition of already known theory. But i was very much wrong, after reading this book i came up as a much more informed person and am now equipped with much better understanding of human psychology. A must for everyone who is in the business of making decision
This is by far the best non-fiction book I have read till date and also re-read atleast 10 times to assilimilate the wealth of behavioral insights in this book. Must read for everyone from all walks of life.
At the outset, it would be prudent to state that this book is not (just) about influence. It is a guide book to lead a happier, intelligent & purposeful life where you take the controls of your own life, which many others are happy to take for you but by taking advantage of you in return.
The best part in the whole reading experience is that it is not an intricate puzzle to solve to understand it...it goes smooth till the end with lots anecdotes to top it all.
All in all a book which should be read by everyone to improve one's and other's life. Marketers can also profit from this book.