5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
The book is useful for everyone as we all get persuaded & persuade others in our daily life interactions. This book details some principles & examples that elaborate on persuasion methods used by salespeople as well as big companies & their PR agencies. While the book is all the more useful for people in the sales profession, I'll recommend it to everyone who wants to know a little more about Human behaviour.
A very enjoyable read where Dr. Cialdini cites lots of stories and examples to drive home the various aspects of influence which people might use to their profit at our expense. In the vein of the Tim Hartford or Malcolm Gladwell series of books, this work contains little nuggets which present daily experiences in a different light with many 'Aha!' moments throughout. Though not very revelatory for the seasoned sales and marketing professionals, who no doubt are aware of many of the subtle tricks mentioned here, it is worth a read for the rest of us who can be on our guard next time a smooth talking salesman or politician tries to Influence us.
P.S. The language used is a bit academic in nature, but nothing so bad that you'll need to keep referring to a thesaurus. P.P.S. The references provided after the epilogue are worth a read by themselves.
This is a must read for businessmen and people in sales and marketing. It has detailed descriptions of how we are subconsiously influenced and how to overcome pitfalls. Over all a good read for anyone who has the patience to go through this lenghthy treatise on the subject.
Absolutely incisive. The author segments the six acts ( read tricks) which one human being uses to influence the other . How a society gets impacted because of these behaviors , rationally or irrationally . Each influencing behavior is explained clearly with numerous real life examples and also suggestion to avoid getting impacted by those tricks.
The discussions in the book has tremendous application for people from all walks of life specially from sales and marketing. I should have read it earlier.