5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
No doubt it is a good book. Lots of real lifeexamples even from animals have been stated to make you understand the concept. I found it a little too elaborate making it too lengthy. I mean you really need time to finish this book if you want to understand each and everything. You may need to revisit some topics again and again. But this is extensive research by Robert Cialdini, and a must read; atleast once.
Absolutely incisive. The author segments the six acts ( read tricks) which one human being uses to influence the other . How a society gets impacted because of these behaviors , rationally or irrationally . Each influencing behavior is explained clearly with numerous real lifeexamples and also suggestion to avoid getting impacted by those tricks.
The discussions in the book has tremendous application for people from all walks of life specially from sales and marketing. I should have read it earlier.