5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
The book is obviously a milestone and I started reading it in my Kindle. I wanted to have it in my collection and ordered the physical copy. Thanks to Amazon's service, I got the book very next day. To my surprise, the book is third rate cheap print you'd find on road sides and bus stations! It's not worth the price and shouldn't be spent more than Rs.100 for such a copy.
TL;DR Awesome content. Horrible Copy. Great Service by Amazon. Returned!
Greatbook to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
After reading thinking fast and slow, psychology of human misjudgement by charlie Munger , i thought i will get nothing new but just a repetition of already known theory. But i was very much wrong, after reading this book i came up as a much more informed person and am now equipped with much better understanding of human psychology. A must for everyone who is in the business of making decision
This is greatbook whose principles are evergreen because of-course it is based on psychology- science and research. It's quite interesting to understand human behaviour and stories in book makes it more interesting to read with easy to take away lessons in different sinerios.
Its best book on the subject. Author explained each and everything abt the subject. Pleasure to read this book. Book printing is not good. Also small size letters. But contentwise its a greatbook. Must buy.