5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
This is a good book with specific examples which explores how we get influenced and how we can influence people, through our actions and words. I would recommend it for students of psychology, marketeers and senior leaders. Some insights are very useful and quite contrary to our beliefs.
Its best book on the subject. Author explained each and everything abt the subject. Pleasure to read this book. Book printing is not good. Also small size letters. But contentwise its a great book. Must buy.