5.0 out of 5 starsExcellent book on persuasive techniques
6 July 2017
Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.
Book content - excellent Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs. Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above. Book not worth amount paid.
This is an excellent book, probably the best I have everread. The book arms you with life skills . How I wish I had read this 5-7 years back, would have saved myself a lot of money. Even at 10 times the price, it's a steal!!
In order to survive in world we must be good with the people. With the growing compitation and ever expanding market & new things coming we have to understand the nature of influence which is a force which people's person to take particular action or act in certain way. This book is a product of years of research condensed and segregated these laws into 7 categories.. Which are discussed in detail. If you read this & understand you will not fall prey to how people want to act. You can avoid getting trapped.