Top positive review
Interesting account although not revealing enough!
28 March 2019
I picked this book with objective of (1) learning about Tata unique Values driven practices (2) insights on how to manage global brand as its brand custodian - its challenges & insights and (3) some untold stories about author and his encounters with Hero of our era- RT. Outcome- fairy satisfied, but with longing for bit more.
Book has inter-spread between the recounting of events and accomplishments, interesting cues on thinking process, its commitment and execution rigor, that make TATA truly differentiated. Yes, one gets reminded of importance that TATAs give to community interests and ethical approach to business - reflected in often cited examples, that are public knowledge now.
Rajan ask some really pertinent questions in the concluding section: Whither TATA Now? as today's world has changed seeking rethink on corporate purpose and demands much greater innovation and dynamism.
Worth reading - start from backward, if you wish,