Top positive review
Pioneering journey of the country's first FMCG woman marketing/sales manager
12 September 2018
Books by pioneers such as Sangeeta would be interesting anyhow and there are interesting personal anecdotes to demonstrate her determination. Sari clad, climbing up a rickety stool in a shop to hang a Maggi dangler. Wading through floods in Mumbai to attend a business appointment when most of the men gave up. That apart, the book is useful to even men contemplating a career in marketing or sales in the FMCG business in India. It tells you what to expect right from the time you join as a trainee till the time you become the head of an organisation.