Top critical review
Worth reading but not easy to understand every thought
2 July 2019
In my own biased view i found that there were some ideas which was worth knowing. However i had to read it twice in order to understand and make it executable. This simply means it will require lot of thinking from your side as well to join the dots. Otherwise many times you will feel why mr godin is saying this as it is making no sense to me. And then after deep thought you will realise that the reason for writing this was that.
Mr seth has talked about creating a product based on the worldview of his customers. I will say that he could have presented it in a format which could have been more easier to understand. Afterall marketing subject is not quantum physics. It is for everybody.