Top critical review
An 'Expected A Better Story' About a Modern Day Business Legend
16 April 2019
I've always been interested in Mr. Cook's work, primarily because he was initially positioned as the second act to a larger than life corporate entrepreneur. Over the years, I have read multiple articles about him and was keen to know more. The book allows you to have a good look into his life, covering both granular details such as decline in Apple share prices due to errors in forecasting sales to more abstract issues such as Mr. Cook's value system.
At multiple points, I felt that the book overly relied on Steve Jobs or Apple to carry the story forward. Considering that there is already a lot of literature available on Mr. Jobs, the author should have focused more on his subject. The book provides a wealth of information about Apple's other initiatives, such as improving diversity and sustainability. The chapters about these steps provide an opaque potrayal about his role in the larger picture. At some point, it feels like you are reading a shareholder letter about how is Apple becoming a greener, cleaner and better organization. Additionally, if you have read a lot of articles about Mr. Cook or Apple in general, you will get a feeling of deja vu when reading some anecdotes.
Coming to the virtual book, the Kindle edition is like a clean kitchen, with all the things stored in the right places. The chapters are laid out well and the navigation is a breeze to go through for the reader.