Top critical review
By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products
27 October 2018
This book is aimed at a very narrow sliver of products and the title is way too broad (bait?) I realized this painfully after buying the book and starting reading the first few pages (unfortunately, no try before you buy on amazon for me!). When the back flap says everybody in silicon valley is talking about it - and reading the title it would appear this book applies to all products.
Mincing no words, this book is really about messing with your head (the new age fad of companies like facebook, twitter, instagram, pinterest, and amazon/google as well). The central idea is to play mind games and keep you addicted to services offered by these companies (free ofcourse) and basically raise/tend/ream you in this walled garden keeping you captive (without your acknowledged consent). I recall reading several moons ago how some of the people who were founders of companies of making products have now called time and fear what they have unleashed.
Classical marketing has used tools but they never breached the realm of manufacturing consent without your express approval. The ideas presented in print and TV were subtle. What products offered by the said companies are full on invasion of your privacy and your mind. The level to which these companies understand you (and what makes you tick!) is mind boggling.
My opinion said (which aligns with the central premise of the book), I am only first couple chapters through and will come update this review in due course.