Press Releases 23rd September, 2014 launches Release Day Delivery

Breaks new ground with midnight deliveries of Xbox One

Bangalore, September 23, 2014 - today launched Release Day Delivery (RDD), a service committed to delivering new product offerings to customers on the day of their release. With the launch of RDD, customers can now pre-order and receive some of the most eagerly awaited new products at their doorstep on the day of release.

The service launched with the release of Xbox One. This means hundreds of customers who had pre booked the Xbox One in 35+ cities have started receiving their deliveries today.

Taking this one step further, today delighted several customers of Xbox One across India with midnight deliveries (a little after 12:00 am) earlier today. Xbox One released at 00.01 hours in India today. The midnight deliveries were made to customers in Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, Ahmedabad and Nagpur who had pre- booked the product. Amazon Logistics has enabled this on the back of specially designed operational processes to ensure adherence to strict embargo levels.

An excited Jay Kumar, who was one of the first customers to receive the midnight delivery in Mumbai said, “I was jumping with joy on knowing that the Xbox One was going to be delivered to me at midnight. I called all my friends and told them. The midnight delivery was so unexpected and I feel special.”

“I had pre-ordered the Xbox One for my son as a surprise. I just couldn’t wait to gift it to him. The midnight delivery was a super surprise. He was just overjoyed to see the package arrive at midnight. He just couldn’t believe it.”, said Faiza Hakim, from Bangalore when she received the Amazon Smile box just after midnight. Here’s a short video that captures the midnight delivery experience -

“We know how eager customers are to lay their hands on new releases. We cannot think of a better way to ‘Deliver Smiles’. We are absolutely delighted by the response we got and look forward to offering more delightful experiences for our customers.” said Amit Agarwal, Vice President and Country Manager, Amazon India. has enabled Release Day Delivery for the video games category at launch and will soon be adding other categories.

Customers on and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over 18 million products across a broad range of departments including Books; eBooks & Tablets; Movies & TV shows; Kindle Devices, Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Health and Personal Care products; Watches; Fashion Jewelry; Home & Kitchen products; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches; Sports, Fitness & Outdoor equipment; Shoes; Men’s, Women’s & Kid’s wear; Pet Supplies; Gift Cards. Customers across several cities in India are increasingly enjoying Amazon’s guaranteed next-day delivery on more than 325,000 products fulfilled by Amazon. All customers on benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. Products on range from Books and Movies & TV Shows to Kindle family of E-Readers, Tablets and eBooks; Music; Computers & Accessories; Mobiles & Tablets; Cameras & Photography; Portable Media Players; Toys & Games; Video Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Luggage & Bags; Home & Kitchen; Beauty; Sports and Health & Personal Care, Shoes, Apparel and Sunglasses. It is still “Day 1” and is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

Release Day Delivery -
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