Press Releases 23rd April, 2014

Amazon India launches Self-Registration and Assisted Shipping service for sellers

Offers the most comprehensive and enabling suite of services for sellers in India

Self Service Registration and ‘Amazon Easy Ship’ will enable sellers to get online fast and enhance delivery capabilities

Bangalore, April 23, 2014: Amazon Seller Services Private Limited today announced the launch of two new capabilities, Self Service Registration (SSR) and Amazon Easy Ship for sellers in India. SSR provides sellers an accelerated and friction-free path to Selling on Amazon and with Amazon Easy Ship, sellers can leverage Amazon’s investments in logistics to have their orders on shipped straight from their own warehouses. This will help them to improve their delivery experience and to scale and grow their online business cost effectively and profitably.

With these two new capabilities, coupled with the existing globally recognised offerings of Selling on Amazon (SOA) and Fulfilment by Amazon (FBA), now offers the most comprehensive suite of services that sellers of all sizes across India can use to go online on and sell more and earn more.

“We are invested in making sellers successful; continually looking for ways to do the heavy lifting for them; and enabling them to sell more and make more money. With Self Service Registration and Amazon Easy Ship in addition to Selling on Amazon and Fulfillment by Amazon, sellers can now not only tap into the online channel easily and quickly and offer customers across India a delightful experience, but also see higher sales and profits and thus grow their business online,” says Amit Deshpande, General Manager and Director Seller Service, Amazon India. “The initial response to Amazon Easy Ship, has been extremely encouraging. Within two weeks of adopting the service, our sellers have seen an average of 30% growth in sales,” he adds.

“We are relentlessly focused on offering the largest and widest selection of products to our customers. The launch of Self Service Registration and Amazon Easy Ship is another step towards fulfilling that commitment. We hope to empower and encourage millions of retailers in India to sell online and enable our customers to find, discover and buy anything online”, says Amit Agarwal, Vice President and Country Manager, Amazon India.

Amazon Self Service Registration (SSR), enables sellers- irrespective of their size, location and size of catalogue, to self-register on the Amazon marketplace and start selling within a day without any third party intervention, making the process quick, easy, and transparent. Sellers can register on by visiting the Selling on Amazon section on and clicking on the “register now” button. FAQs have been provided at each step to guide on how to self-register. Sellers can even sign-up for Fulfillment by Amazon (FBA) through this channel. Currently the service is open for sellers across categories like books, music, movies, video games (games and consoles), mobiles and tablets, computers and accessories, camera, audio and video electronics, home and kitchen (except large appliances), toys, sports, fitness & outdoor and luggage. “Our trials of SSR over the last few weeks saw thousands of sellers register from across India in a couple of days including places like Ladakh, Darbhanga, Bhilai, Karur, Panipat, Anand, Aurangabad, Udaipur and many more places,” Deshpande further adds.

Amazon Easy Ship, is an assisted shipping service that delivers a worry free shipping experience for sellers shipping products from their warehouse to buying customers. With Amazon Easy Ship, sellers can manage both prepaid and COD orders. All that the seller has to do is pack the shipment and confirm to Amazon that they are ready to ship. Amazon Logistics collects the shipment and ensures that the product is delivered to customers in 2-4 days. Sellers benefit from low shipping rates, pre-paid and COD orders, shipment pickup, fast delivery and automated shipment tracking. Customers benefit from track-able shipments, option of placing COD orders and faster and predictable delivery times.

"Amazon’s Easy Ship Service has done wonders for our company. It enabled us to offer COD and order traceability to our customers which is significant in India. As a result we have seen a 60-70% increase in our daily sales. I must say that the service is fairly easy to use- for scheduling, label printing, pick up, automatic updates of the Airway Bill number, fast shipping and detailed tracking. We love it when our customers get their orders with 24-48 hours thanks to Amazon Easy Ship”, says Mahesh Kumar , Proprietor, iKitPit, a consumer electronics retailer from Delhi.

Amazon Easy Ship is available through Amazon Logistics which will use a combination of its own delivery network and its partnership with commercial logistics providers in India; it is enabled for sellers in more than 30 cities including New Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Mumbai, Thane, Bangalore, Hyderabad, Chennai, Pune, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Jalandhar, Vadodara, Amritsar, Patiala, Kolhapur, Nagpur, Mysore, Vellore, Salem and more.

Globally, over 2 million sellers use Amazon’s platform to grow their business. In India, now has three services for sellers –Selling on Amazon, Amazon Easy Ship and Fulfilment by Amazon. With Self-Service Registration sellers can register and start selling on Amazon in a day and benefit from these services. These services coupled with SMB Accelerator - an ongoing program aimed at helping SMB’s succeed online - make Amazon India the only online marketplace offering a suite of services that addresses distinct seller needs and helps them create a growing, profitable and scalable online business.

Selling on Amazon provides businesses of all sizes a compelling sales channel with a nationwide reach, with no product listing fees, no upfront costs of creating a website or setting up a physical store and secure payments infrastructure.

Fulfilment by Amazon is an add on service to Selling on Amazon, sellers can store their products in Amazon’s warehouse; and Amazon packs and deliver the orders to customers, provides customer service and handles returns. Amazon has created one of the most advanced fulfilment networks in the world. FBA is a pay-as-you-go service and over 75% of units shipped are via FBA in India. Sellers take advantage of Amazon’s investment in technology and innovation and are able to offer their customers guaranteed one day and two day delivery, cash on delivery, easy returns and Amazon’s renowned customer service including 100% purchase protection supported by Amazon’s A-Z Guarantee.

The SMB Accelerator program assists sellers who want to get online but do not have know-how or skillset yet. Amazon helps these sellers by training them on how to use a digital platform; take images, create digital catalogues and trains them on managing and fulfilling orders. They have the option to use Fulfilment by Amazon, Amazon Easy Ship or third party couriers.

Customers on can shop with ease and confidence from over 15 million products across categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoors; Health & Personal Care products; Shoes

Customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 185,000 products fulfilled by Amazon.

Customers can also now shop on through its latest mobile shopping apps for iPhone, iPad and Android devices. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore:

For more information contact:
Madhavi Kochar
+91 9902787733,

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

Products on range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Home and Kitchen and Beauty. It is still “Day 1” and is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including,,,,,,,,,,, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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