Never heard of the brand before. However was pleasantly surprised by the build quality, good finish, color and sleek looks. It has a dual tone premium finish- glossy near the cable/logo and matt finish near the plugs. Plugs of all kinds have firm solid grip. Almost half the price of brands (at deal price) like Belkin, Philips and equally good (if not better) Separate push type switches have indicator lights to see which ones are on...which is quite useful. Another useful feature is the hook to hang it wherever you want. Only wish the switches were white...would have been perfect. Buy it before prices increase.