It is impossible to find a step-wise guide on how to build a new business or expand your existing business, but this book- Journey Of Perseverance by Priyambada Mishra- is as close as it gets to it. The author talks about starting a business, expanding a business as well as running a business effectively so it doesn't flop. In this book the author stresses on personal values of perseverance, creativity and opportunism; and gives a detailed structural guide on everything from market research to branding and advertising. This book is written with the 21st century in mind, and gives us a guide on using the overwhelming technology around us to the business's benefit. Journey of Perseverance is a perfect mix of motivational anecdotes and cold hard facts on how to run a business. For people who didn't/couldn't take business majors in college, this book will be it for you. With it's simple language, lucid flow and charts, venn diagrams and tables- it gives readers a perfect learning experience. I would suggest reading with a highlighter in hand because there is a lot of stuff you'll have to come back too. My ratings- 5/5. It's a must read for people building their businesses, or even thinking about starting business as it will give you concrete directions on how to go about that.