The stick is very easy to set up. Once set up, it is a breeze to select what we want to watch or listen to. Alexa is a powerful plus, however it has its limitations. Amazon has designed the use cases smartly. If Alexa can't find something, then it switches to text options. Video and audio is of top quality. One sore point for me is: HDMI connection for my TV is at the back, and it is wall mounted. So I am not able to plug in fire TV stick in my TV directly, I have to dismount from wall, plug the stick in, keep the TV standing in TV rack, and watch - I cannot wall mount (mine is Sony). This can be a problem for people having HDMI port in the back side of wall mounted TVs. Otherwise, Amazon delivery is excellent as usual.