In terms of meal replacements, i've experimented with Soylent, Jimmy Joy, Comp Japan and even myDaily. But Happy Ratio is the first mealshake to get me hooked. Taste, texture, ease of making - Happy Ratio gets it right across the board. It's (thankfully) replaced all the junk food snacks I'd resort to between meals. I regularly consume at least 2 shakes a day and have been through 5 sets of these products already. Roll out subscriptions already!