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Customer Review

17 December 2018
The best book on marketing yet! Its content is highly relevant in the digital era as well as timeless!

Covers a broader spectrum of marketing stuff (broader than Al Ries' and Jack Trout's Positioning for sure) along with short relevant cases (case studies)

Gives implementable ideas and frameworks that are both strong and easy
6 people found this helpful
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Product Details

4.6 out of 5 stars
₹ 387.00