It checks all the boxes. It looks a little dirty brown but that is due to the fact that it's made from soap nut. It doesn't foam as much as others. The fragrance is nice and natural.
The fact that it is derived from natural ingredients, is good for the environment, good for your clothes and overall you are doing a little for the planet; it counts. I don't mind the fact that we have to use a little more as it is actually cheaper than a similar quantity from Ariel.