Similar to Ultra sensual deo but being EAU de parfum,It lasts much longer compared to deo as it has much more concentrated perfume oils. Lasts for around 5 hours.I have Titan Raw as well and Titan seems to last longer than this. Over all its value for money as compared to Titan ,This is 1/4th of the cost and does the work well compared to deo. Advise: Carry it and re apply after 5 hours. Smells great overall.