There has been many spiritual, religious and yoga gurus in our country who got the limelight but it dimmed suddenly after the 15 minutes fame of the guru. But since last decade, once guru who has always been there in the front row and always stayed in people’s mind and heart is Baba Ramdev. He does not need anyone else to endorse or promote him. He is a brand ambassador himself who does not shy away from speaking his mind on any issue about which he feels he is needed to give an opinion about. Through the power of yoga and avurveda, he has impressed millions of Indians who made his FMCG Empire an instant success. Patanjali is the one name which dominates the Indian market these days.
The book published by Rupa Publication named “The Baba Ramdev Phenomenon: From Moksha to Market” written by Kaushik Deka speaks about all these qualities of Baba Ramdev and discusses how he changed his field from being the person known only for yoga to a person who is known for his marketing skills and entrepreneurship. The author has divided the book in appropriate sections and respective chapters which makes it easier for reader to understand Baba’s life and its timeline. The important events of Baba’s life are nicely covered giving all the important back story and relevant details about how he reached the respective stage.
The book not only claims about the achievement made by Ramdev but gives appropriate statistics mentioning the sources which makes this book credible and outstanding. How Baba Ramdev ends on speaking things which he shouldn’t that lands him into controversy time and again is elaborated brilliantly. Also how Baba changes his stance on many national issues is highlighted which makes us understand Baba’s personality. The way he treats his food industry lets us know about Baba’s passion to promote local business against foreign products.
Baba’s political friends are also covered in the book. The take on politics, corruption, black money, demonetization, his love-hate relationship with PM- Narendra Modi etc. are talked in a special section itself. Overall, this 180+ pages book is a must read as Baba Ramdev is a personality whom you cannot ignore at any cost. I give this book 4.25* out of 5. Kaushik Deka has managed to cover Baba’s life and his work in as brief words as possible which is hard to achieve when a book is been written on a controversial and famous personality like Baba Ramdev. The best part about the author is that he has been neutral throughout the book without being supportive or against Baba. This is the sole reason why this book is one of the prominent reads of this year.