For past 15 years, I have been in marketing and analytics domain. I have successfully run thousands of campaigns with hundreds of A/B tests throughout the life cycle of a consumer journey. I still find this book immensely valuable for Conversion rate optimization. I have not seen any book on conversion rate optimization that is as detailed and as practical. This book is valuable for practitioners like me as well as someone who wants to get started with conversion experience building. This book has provided a meaningful framework for conversion rate optimization. It has brought together several insights, tools, and implementation techniques together. Practical advice with detailed examples and impacts seen in past experiments has been shared. Hand-On approach to explaining and guiding people to take action. Examples covered in the book are from several industries and covers vast variety. A mandatory read! Sachin Uppal
I am currently creating a vertical of CRO in the company i have created. And this is exactly what I was looking for. All the tasty nuggets of CRO that today are scattered across blogs, articles and websites consolidated into one place. Gave it to my team and they have been discussing it for the entire week. We are creating internal benchmarks based on the book.
One thing that can be improved though are more visual examples. Often while reading, i got excited by the insight but giving visual example (good or bad) would help contextualize it and connect the text to the images.