Customers Get ‘First Look’ at Autumn Winter Collections from close to 40 fashion brands on Amazon Fashion

Amazon Fashion gives customers early access to AW16 Collections from 15 top fashion brands first on Amazon Fashion

Bengaluru, August 19, 2016 Brace yourselves to soak in the Fall fashion trends with the much awaited Autumn Winter 2016 collections from top fashion brands on Amazon Fashion.

In line with offering the latest in fashion, Amazon Fashion unveiled new seasonal collections from close to 40 most sought-after fashion brands like Adidas, Allen Solly, Arrow, Blackberrys, Chemistry, Flying Machine, Jack & Jones, ONLY, Levis, Vero Moda, Van Heusen to name a few. 15 of these brands, namely Chemistry, Gini & Jony, Nauti Nati, People, Peter England, Rain & Rainbow, Raymond, The Children’s Playground, US Polo Kids, Wrangler, Adidas, ASICs, Red Tape, Vans and Manyavar display a line-up of Autumn Winter collection first on Amazon Fashion.

“Our mission on behalf of the customers is to make Amazon Fashion a destination for brands to bring their latest collections to our platform, giving our customers an early access to updated fashion trends”, said Arun Sirdeshmukh, Head, Amazon Fashion.“We understand that helping brands gain exposure for their new seasonal collections help customers that desire to be the first to purchase the freshest fashion styles”.

To provide customers a convenient access to the newest collection from fashion brands, Amazon Fashion worked with select top brands to help bring their fresh collections to Amazon Fashion ahead of the season’s start. While the SS16 season draws to an end, Amazon Fashion allows every fashion forward customer the chance to easily discover and buy latest in fashion from the upcoming season. The collections include styles across apparels and shoes for men, women and kids.

Puneet Gupta, Category Leader, Apparels, Amazon Fashion says, “Having established Amazon Fashion as the top destination for fashion in India, we are committed to continuously offer not just a convenient and reliable shopping experience, but a wide range of selection including season’s freshest collections from the top brands. For consumers, AW 16 collection launch ahead of the season on our platform is a big win because they get the confidence of shopping on Amazon Fashion plus an early access to the season’s hottest style and fashion trends from popular fashion brands”.

The new season selection offers the best of fashion and comfort – essentials for every man and woman’s wardrobe. Customers can browse over 1,000 styles right from casual leisure apparels, formal ensembles, to trendy footwear. Apart from Mens and Womens clothing, also available are children’s shoes and apparel that are hip and trendy in a variety of colors and designs. Within this broad mix, customers can easily discover latest must-have style of jeans, an essential layering piece to wear in-between seasons, or a pair of running shoes made with the latest technology.

Amazon Fashion is among the top three stores on With more than 15,000 brands (including 6,000 top fashion brands) and over two million fashion products, Amazon Fashion also has the largest selection in categories like handbags, kid’s apparel, watches, fashion & precious jewellery.

All Consumers on and the Amazon mobile shopping app have an easy and convenient access to over 65 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.


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