Most Affordable Kindle Now Even Better—Thinner and Lighter, and Still Only INR 5,999

Thin and light design lets you easily take your full library with you on-the-go

Bangalore, June 22, 2016: (NASDAQ: AMZN)—Amazon today introduced the all-new Kindle, making its most affordable reader thinner, lighter, and with twice the memory as the previous generation for the same price, just INR 5,999. Kindle is offered in your choice of black or white and is available at

“Tens of millions of readers around the world have Kindle e-readers and today, we’re excited to make our most affordable Kindle even better, while keeping the same breakthrough price point,” said Arthur van Rest, General Manager, Kindle. “With a thinner and lighter design, twice the memory, and all the features customers love about Kindle, it has never been a better time to be a reader.”

Kindle—Thinner, Lighter, Still Only INR 5,999

The all-new Kindle is thinner and lighter and has twice the memory compared to the previous generation Kindle. Now available in black and white color options, the new Kindle features a more rounded design, making it easy and comfortable to hold in one hand at any angle for extended reading sessions. Unlike reflective tablet and smartphone screens, the high contrast touchscreen display on Kindle eliminates glare in any setting, even in direct sunlight. Recent studies have shown that evening exposure to blue light from backlit screens like tablets and smartphones can suppress the body’s production of melatonin, a naturally occurring hormone that helps the body fall asleep. Because the Kindle display emits no light, you can read anytime without losing sleep. Like all Kindle e-readers, the all-new Kindle has a battery life that lasts for weeks and not hours.

New Reading Features

Kindle comes with Amazon’s newest reading features, including:

Export Notes—It’s now easy to export notes and highlights from a book to your e-mail, so you can always have them on-hand for reference. Receive your notes both as an easily printable PDF, and as a simple file you can open in your favorite spreadsheet app. This feature will be available as part of a free, over-the-air software update in the coming weeks.

Personalized Home Screen—An updated interface and navigation makes it even easier to discover your next favorite book, manage Wish Lists, and see recommendations from friends via Goodreads. To learn more, visit

All the Features Readers Love about Kindle

The new Kindle includes all of the features that have made the Kindle family the most popular e-readers in the world for eight years running:

• New Fonts—Fonts like Bookerly, Ember and OpenDyslexic provide more choice for customers on top of the world class fonts already available on Kindle.

• Weeks of battery life—Battery life is measured in weeks, not hours.

• No set-up required—For online purchases, Kindle arrives pre-registered so you can start reading immediately.

• Whispersync—Saves and synchronizes your last page read, bookmarks, and annotations across all of your devices and Kindle apps, so you can always pick up where you left off.

• Worry-free archive—Automatically backs up your Kindle books in the cloud, so you never need to worry about losing your books—re-download your books wirelessly anytime for free.

• Goodreads—Kindle is integrated with the world’s largest site for readers and book recommendations, with over 50 million members, 1.3 billion books added, and 47 million book reviews.

• X-Ray—Explore the “Bones of the Book”—see all of the passages across a book that mention relevant ideas, fictional characters, historical figures, places, or topics of interest.

• Word Wise—Available on many popular English language titles, Word Wise makes it easier to enjoy and quickly understand more challenging books. Short and simple definitions automatically appear above difficult words, so you can keep reading with fewer interruptions.

• Time to Read—Tells you how much time it will take to finish a chapter or a book based on your personalized reading speed.

• Vocabulary Builder—Compiles words you look up in the dictionary into an easy-to-access list. Use these lists to quiz yourself with flashcards and instantly see words in context.

• Share your favorite passages—Share book recommendations, highlighted sections, and meaningful quotes with friends via email, Facebook and Twitter.

• Smart Lookup—Integrates a full dictionary definition with other reference information via X-Ray and Wikipedia.

• Custom-Built Typesetting Engine—Word and character spacing, with hyphenation, justification, ligatures, and kerning lays out the pages just as the author intended.

World’s Best eBook Store

Kindle e-readers come with instant access to the Kindle Store, which includes:

• Massive selection—Over 3 million books including the latest bestsellers, Kindle exclusives and more.

• Kindle exclusives—Over 800,000 books are exclusive to the Kindle Store.

• Lowest book prices— Over 500,000 titles are INR 99 or less, over 1.5 million are INR 299 or less.

• Kindle Unlimited—Enjoy unlimited reading of over 1 million books starting from just INR 150 a month.

The all-new Kindle is still just INR 5,999 and is available for pre-order around the world and will start shipping in the coming weeks. Pre-order now at

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit