Amazon introduces ‘Subscribe and Save’ program in India

Customers can now subscribe to regularly bought household items and enjoy monthly automatic deliveries and free shipping

Bangalore, 14th April, 2016: today announced the launch of its globally popular ‘Subscribe and Save’ program for its customers in India. By enrolling for the ‘Subscribe and Save’ program, customers can create subscriptions for regularly bought items and enjoy the convenience of automatic recurring free deliveries. Amazon’s technology platform enables consumer convenience on one hand and enables sellers to make efficient and predictable decisions related to procurement, stocking and listing on the other.

With the Subscribe and Save program, customers can replenish products that are consumed frequently such as diapers, baby care, laundry products, grocery products, beauty, personal care products, stationery and even pet products. With automatic deliveries of recorded lists, as per schedule set by them, Subscribe and Save, reduces the customers’ inconvenience of repeat ordering.

Commenting on the launch of the program, Mr. Saurabh Srivastava, Head FMCG, Amazon India said, “The Subscribe and Save program is yet another example of Amazon innovation and working backwards approach to meet customers’ needs. We realize that buying monthly household items require a lot of time and effort; first in terms of remembering to buy and then actually going and making a purchase. With Subscribe and Save, our core promise is focused on taking away the hassle associated with remembering to buy regular household items. Subscribe and Save is a very successful program in other countries and is used by millions of Amazon’s customers. We are confident that our customers in India will see tremendous benefits from the program as well.”

Quite frequently, parents realize that they have forgotten to buy new pack of diapers only when they pull out the last piece from the existing diaper pack or customers discover that they have run out of grocery items only when they step into the kitchen to cook a meal after a long hard day at work or purchases of pet food, cleaning supplies etc. are postponed as customers find it cumbersome to buy and carry home heavy and bulky packs.’s new ‘Subscribe and Save’ program addresses these customer problems and more!

After creation of the first Subscribe and Save subscription, items included in customer’s list will ship immediately with free standard shipping. The day of the first delivery becomes the customers’ default monthly delivery date, and all future subscriptions will arrive on the same date of the next month. Customers can select a frequency for every item (1 to 6 month intervals) and automatic orders will be created based on the monthly delivery day based on the frequency set. If a customer needs an item sooner than the scheduled delivery day, they can request a subscribed item for immediate shipment.

The item shipped earlier than the scheduled delivery day will not enjoy the benefit of the Subscribe and Save saving and will incur applicable shipping charges.

Subscribing on Amazon India is very easy. Apart from creation of automatic monthly orders that get delivered to customers for free, the system also generates an alert for the customer about the upcoming order, prior to shopping. Customers also have the convenience to skip deliveries, change quantity, change schedule, change delivery date through the “Your Subscribe & Save” account on Mobile & PC.

All Consumers on and the Amazon mobile shopping app have an easy and convenient access to 35 millions of products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.