Introducing Kindle, Kindle Paperwhite and The Kindle Store on

Simply download and read books anytime, anywhere with the top-of-the-line Kindle Paperwhite in both Wi-Fi only and Wi-Fi + 3G models—available starting June 27

Kindle—the lightest and smallest Kindle ever—available today on at a suggested retail price of only ₹5,999

Free Kindle reading apps available for all of the most popular devices and platforms, including iPhone, iPad, Android phones, Android tablets, PC and Mac

The India Kindle Store offers the largest selection, including the most bestsellers, and lowest prices of any e-bookstore in India

New Delhi—June 13, 2013—Amazon today announced that Kindle and Kindle Paperwhite—the world’s best-selling e-readers—are coming to, making it easier than ever for readers in India to discover Kindle. Today’s announcements include:
The 5th generation Kindle, the smallest and lightest Kindle ever, is available on starting today at a suggested price of only ₹5,999.
The top-of-the-line Kindle Paperwhite in both Wi-Fi only and Wi-Fi + 3G models, with 62% more pixels and 25% increased contrast compared to the previous generation Kindle, an innovative built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design, will be available for purchase starting June 27 on at a suggested retail price of ₹10,999 for Kindle Paperwhite Wi-Fi only and ₹13,999 for Kindle Paperwhite Wi-Fi + 3G.
The Kindle Store on offers the largest selection, including the most bestsellers, and the lowest prices of any e-bookstore in India. Starting today and for the next two weeks, customers in India can download one best-selling Kindle Book each day for free. Today’s free eBook of the Day is Thundergod: The Ascendance of Indra by Rajiv G. Menon.
Customers can learn more about the family of Kindle e-readers at

Amazon also announced that Kindle Fire HD—with a stunning custom 7”or 8.9” HD display—will be available on starting June 27. For more information visit

Kindle is also available at over one hundred retail outlets including Croma, Reliance Digital, E-Zone and Vijay Sales in major cities such as Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Chandigarh, Ahmedabad and Pune—visit for more details.

“Indian customers are passionate about books and reading, and we’re very excited to make the best-selling e-readers in the world—Kindle and Kindle Paperwhite—available to our customers,” said Amit Agarwal, Vice President and Country Manager, Amazon India. “We’re also excited to make the Kindle Store available on, making it easier than ever for our customers to discover the largest e-bookstore in India.”

Kindle e-readers are designed for people who love to read
Kindle allows customers to carry their entire library in their pocket and purchase new books wirelessly. Weighing less than a typical paperback book and thinner than a magazine, Kindle is small and light enough to fit easily in a pocket and take everywhere, and features a 6-inch electronic ink display that reads like real paper. Kindle customers can sample the first chapter of books for free before deciding to buy.

“Kindle Paperwhite is the most advanced e-reader ever created and we believe book lovers in India will love the display that reads like real paper with no glare even in bright daylight, an innovative built-in front light for reading in all lighting conditions, 8 weeks of battery life, and instant access to the largest selection, including the most bestsellers, and lowest prices of any e-bookstore in India,” said Dave Limp, Vice President, Amazon Kindle. “Kindle is small and light and is designed to disappear when you are reading, helping you to get lost in the author’s words.”

The India Kindle Store now offers over 1.7 million books priced in Indian Rupees (INR), including 82 of 100 Nielsen India Bookscan Best Sellers, illustrated content including graphic novels such as Judge Dredd , Batman and Watchmen, Children’s titles such as the Mr Men series and a massive selection of titles including new releases and works from a range of famous Indian authors like Amish Tripathi, Dr. APJ Abdul Kalam, Robin Sharma, Rashmi Bansal and Chetan Bhagat. Indian customers will also enjoy over 600,000 books priced ₹200 or less and over 1.2 million priced ₹600 or less. Readers will also find over 325,000 Kindle-exclusive titles that they won't find anywhere else, including books by best-selling authors such as Anuj Dhar, Kurt Vonnegut, Stephen Covey, Andy Borowitz, and Karen McQuestion, available to download and read on Kindle.

Kindle –Available today at a suggested retail price of ₹5,999
Weighing just 170 grams, Kindle is small and light enough to fit easily in a pocket and take everywhere, and still features the same 6-inch electronic ink display that reads like real paper. Kindle supports children’s books, educational reading and comics, and includes new parental controls. At just ₹5999 Kindle is the perfect entry Kindle for young and adult readers alike.

The top-of-the-line Kindle Paperwhite in both Wi-Fi only and Wi-Fi + 3G models—Coming soon
Reviews of Kindle Paperwhite are overwhelmingly positive and reinforce that Kindle Paperwhite is the best e-reader in the world:
“The Paperwhite's best feature is the integrated light that brightly and evenly illuminates the page, even in daylight.” – PC World, The 100 Best Products of 2012, #5: Kindle Paperwhite
"So, do all of these features add up to the best e-reader out there? In a syllable: yep. Amazon was clearly focused on creating the best possible reading experience with the Paperwhite, and it's delivered.” – Engadget
“Forget Everything Else, This Is the E-Reader You Want.” – Gizmodo
“The Kindle Paperwhite is a reader’s dream…I’m wildly impressed with the simplicity and beauty of this device.” – TechCrunch
“It’s light, eminently pocketable, and presents the best electronic reading experience.” – Wired
“Amazon has brightened the picture for readers with Kindle Paperwhite--quite literally and in more ways than one.” – USA Today
“With an excellent built-in light and Amazon's best-in-class ebook selection, the Kindle Paperwhite rises to the top of the e-reader pack.” – CNet
“The Screen Makes It the Best E-Reader Yet” – Time

Innovative Built-In Light
Backlit LCD displays direct light up through the display into the user’s eyes. Kindle Paperwhite’s innovative front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader’s eyes. This means a reader can read for hours with less eye fatigue and strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an incredible experience in the dark and in direct sunlight.

Breakthrough Battery Life
Kindle Paperwhite’s built-in front light is designed to be used at all times—both in daylight and in a dark room—for the clearest, crispest reading experience. In order to use the light at all times, Kindle Paperwhite requires exceptional power management to maintain the battery life that customers love about Kindle. Amazon’s light guide technology precisely diffuses the light across the screen and only requires four LEDs to light the entire screen (unlike LCD screens which can use up to 50 LEDs). The light guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of battery life, even with the light on at all times.

Free 3G
Kindle’s free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspot—they simply download and read books anytime, anywhere. Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi + 3G, so customers pay no monthly fees and sign no annual contracts.

Built-In Wi-Fi
Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover new content at home or on the road anywhere you can access Wi-Fi.

Buy a book
Find and buy a book and it will get wirelessly downloaded to your Kindle Paperwhite automatically.

New Touch Technology
Kindle Paperwhite’s new capacitive touch technology is uniquely integrated into the Paperwhite display, allowing for a thinner form factor for Kindle Paperwhite and even better touch accuracy.

Slim and Sleek Design
At just over a third of an inch thin and weighing only 213 grams; Kindle Paperwhite is thinner than a magazine and weighs less than a typical paperback. The bezel height between the side of the device and the display itself is 77% thinner.

Advanced E-Reader Display, 62% More Pixels, 25% More Contrast
Kindle Paperwhite is the most advanced e-reader ever constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more pixels than the previous generation Kindle, making text in books crisp and clear at any size. Images are sharper, richer and show even more detail. Kindle Paperwhite’s screen has 25% higher contrast than the previous generation Kindle—the blacks are blacker, and the whites are whiter.

“Buy Once, Read Everywhere”
With free reading apps, customers can read their Kindle books on a large number of devices and platforms, including any Kindle as well as on iPhone, iPad, Android devices, Mac and PC.

Amazon’s Whispersync technology synchronizes a customer’s last page read, bookmarks and annotations across all of their devices, so they can always pick up where they left off.

Time to Read
Time to Read is a new feature for Kindle Paperwhite that helps readers know the amount of time it will take them to finish a chapter or a book. This feature is smart—it personalizes the time for each customer based on their reading speed and is constantly updated as the reader’s speed and habits change. With Time to Read, it’s never been easier to decide when to start a new chapter or finish the chapter you’re reading.

Features Built Just for Readers
Each Kindle offers a variety of font styles and sizes, so customers can easily customize their reading experience. Kindle Paperwhite also comes with built-in dictionaries for instant lookup of words, Real Page Numbers, support for bookmarks and annotations, and more.

Worry-Free Cloud Storage
Customers’ Kindle books are automatically backed up in the cloud, so they can re-download their books wirelessly for free.

Customers can share highlighted sections, notes and meaningful quotes on Facebook and Twitter directly from Kindle without leaving the book.

Parental Controls
Parental Controls allow parents to restrict access to the Kindle Store, Cloud Archive and the Experimental Web Browser so they can give their Kindle to a child worry-free.

Beautiful Leather Covers with Auto Wake and Sleep
Covers for Kindle Paperwhite feature a premium textured leather exterior and a subtle woven nylon interior to provide the lightest and thinnest form of protection. The integrated magnetic clasp ensures the cover remains securely closed while in a backpack, purse, or briefcase. The cover automatically wakes Kindle Paperwhite upon opening and puts it to sleep when closed, making it easy to dive right back into the book.

Free Kindle Reading Apps – ‘Buy Once, Read Everywhere’
Free Kindle reading apps in India are available for all of the most popular devices and platforms, including iPhone, iPad, Android phones, Android tablets, PC and Mac. With the free Kindle apps, customers “Buy Once, Read Everywhere”—Amazon’s Whispersync technology automatically synchronizes a customer’s Kindle library, as well as their notes, highlights and last page read across all of their Kindle devices and Kindle apps. Customers can easily access the India Kindle Store directly from their phone, tablet or computer web browser, with all of the features customers love about shopping on Amazon, including personalized recommendations, and customer reviews, and then start reading Kindle books on their iPhone, iPad, Android tablets and phones, PCs and Macs.

Pricing & Availability
Kindle is available today at a suggested retail price of ₹5,999 at

Kindle Paperwhite in both Wi-Fi only and Wi-Fi + 3G models will be available June 27 on from Croma, using Fulfillment by Amazon, at a suggested retail price of ₹10,999 for Kindle Paperwhite Wi-Fi only and ₹13,999 for Kindle Paperwhite Wi-FI +3G at Customers can sign-up to be notified when available.

Kindle is also available at hundreds retail outlets in India. Customers can discover stores and locations at Interested retailers can contact Redington,, our authorized distributor in India.

For more information contact:
Saurabh Saggi,

Corporate Voice Weber Shandwick

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Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.