Amazon.in launches Mobiles & Accessories, Camera & Photography, and Portable Media Players stores

Shoppers can now buy with confidence and enjoy low prices with great convenience across more than 20,000 electronics products from over 200 leading brands

Shoppers will enjoy Free Shipping on all orders Fulfilled by Amazon.com

Bangalore, June 25, 2013 – Close on the heels of announcing the launch of its India marketplace, Amazon.in today announced the launch of three new stores: Mobiles and Accessories, Cameras and Photography, and Portable Media Players. Shoppers in India can now shop with confidence and enjoy low prices, hassle-free shopping, and reliable delivery on more than 20,000 electronic products.

With this announcement there are now six categories of products on www.amazon.in including Books, Movies and TV shows and the Kindle family of E-readers, ebooks and Kindle Fire tablets.

Commenting on the launch, Amit Agarwal, Vice President and Country Manager, Amazon India, said “Customers have been asking us to bring the Amazon experience to electronic products in India. We are very excited to open our marketplace to sellers in these popular categories and offer broad selection, low prices, great convenience, and reliable delivery to shoppers across India.”

The new stores will feature a full range of popular products and brands: everything from the latest mobile phones, tablets, digital cameras, camcorders, and MP3 players to lenses, tripods, and headsets, to cases & covers, camera bags, headphones and other accessories from leading brands like Nokia, HTC, Micromax, Blackberry, Samsung, Sennheiser, Panasonic, Sony, Canon and Nikon among others.

To help customers choose from this large selection and find products as per their needs, Amazon.in provides detailed product descriptions, options to shortlist products by features, customer reviews from Amazon.com, and personalized recommendations.

Customers can shop from more than 150 Electronics retailers in one convenient place with several including Croma, Vijay Sales, UniverCell, Saholic, and J.J. Mehta & Sons using Fulfillment by Amazon. Items Fulfilled by Amazon feature additional benefits of Cash on Delivery, delivery tracking to the doorstep, and free returns pickup. As a limited period launch promotion, customers will enjoy Free Delivery with no minimum order value on all orders Fulfilled by Amazon.

Amazon.in is also accessible on mobile devices allowing customers to shop anywhere.

About Amazon.in
Amazon.in is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.com, Inc. is a Fortune 500 company based in Seattle who opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, amazon.com.br and now www.amazon.in. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; DVDs, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br and now Amazon.in. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.