Amazon introduces “Amazon Associates Program” in India

Provides online publishers of all sizes a free and easy way to make money with Amazon

Bangalore, July 08 2013 – Amazon.in today unveiled the Amazon Associates program in India –a premier marketing program that lets online publishers of all sizes effectively monetize their content by advertising contextually relevant products and referring visitors to Amazon.in. Publishers can select from over 17 million books, tens of thousands of DVDs and Audio CDs, thousands of genuine items in Consumer Electronics, and the entire Kindle range of devices. It’s completely free to join and an easy and effective way to improve experience for visitors and make money at the same time.

Amazon Associates provides a cost-per-action advertising model where any associate ranging from large and small businesses to bloggers, authors, nonprofits, personal home pages and more, can easily create a link to a contextually relevant product from the Amazon.in catalog. Associates earn a percentage-based referral free when customers click through and make a purchase on Amazon.in. The commission extends to all products the visitor buys and not just the specific product that was advertised. Amazon’s trusted brand ensures a good customer experience for visitors, which translates to better conversions and higher commissions for Associates.

As part of an introductory offer, Amazon is launching the Associates program with rich commission rates ranging from 5% for Consumer Electronics to 10% in all other categories, including Books, Movies and all Kindle devices.

Explaining the benefits, Amit Agarwal, Vice President and Country Manager, Amazon India, said, “Millions of online websites, small and big, around the world showcase relevant Amazon products and earn high commissions. It is a win-win proposition, your visitors see contextually relevant products and you have a new source of income. Associates in India will have access to the same tools and the trustworthy tracking and reporting that millions of associates worldwide have enjoyed over the last 17 years.”

Website owners who sign on for the Associates program also get access to Associates Central, a dedicated Associates portal where associates have the option to build links, view traffic and earnings reports, and read about the latest news and opportunities available through the program. Associates Central also offers access to a library of convenient and effective widgets, linking tools including text links and rich banners that make this very easy to use for individual and small publishers. Associates also have access to the ‘Associates Site Stripe’ – the quickest and easiest way to link to any page on Amazon. The Site Stripe lets signed in Associates build links as they browse the Amazon.in website. Associates with development resources can also use the Product Advertising API and XML data feeds to seamlessly integrate Amazon’s rich catalog with their content.

“We are happy to partner with Amazon via Amazon Associates program” said Pranay Chulet, CEO, Quikr, India’s leading on line platform to buy and sell goods. “We are seeing good results, and are pleased with the program’s transparency on payments and reporting. We look forward to further deepening our relationship in the days to come.”

As per personal technology columnist and founder of the widely read tech blog, Digital Inspiration, Amit Agarwal, “The Amazon Associates program has been helping web publishers monetize content by showcasing relevant products to their users. Now that the Associates program is available in India, it will help thousands of publishers here, big and small, expand their advertising options and look beyond AdSense." Agarwal has also signed up to be an Amazon Associate.

More information about the Associates program and how to join can be found at http://associates.amazon.in

About Amazon.in
Amazon.in is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.com, Inc. is a Fortune 500 company based in Seattle who opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, amazon.com.br and now www.amazon.in. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; DVDs, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br and now Amazon.in. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.