expands Selection

Toys & Games, Baby products, Personal Care appliances and Health Care devices available starting today; Home & Kitchen products and additional categories coming soon in time for Diwali

Customers can now shop with confidence from a vast selection of products across 11 categories and enjoy low prices with great convenience

Shoppers will enjoy Free Shipping on all orders Fulfilled by Amazon

Bangalore, September 12, 2013: today announced the opening of four new stores: Toys & Games, Baby Products, Personal Care Appliances and Health Care Devices on The company also announced that it will be launching additional categories including Home and Kitchen products in the coming weeks in time for Diwali shopping.

The announcement that comes three months after Amazon’s entry into India reiterates the company’s commitment to offer its customers a broad selection at low prices and a reliable and trustworthy online shopping experience. With the four new stores going live today, customers can now shop with confidence from an extensive selection of products across eleven categories including over 9 million books, more than 70,000 products from hundreds of brands, and over 1.7 million eBooks.

Commenting on the launch, Amit Agarwal, Vice President and Country Manager, Amazon India, said, "We are excited to launch four new stores today and expand selection on in time for the festive season. We look forward to delighting customers with broad selection, low prices, great convenience, and reliably delivery.”

Toys & Games and Baby Products

The Toys & Games store offers the largest online selection of toys in India, with over 8500 products from over 80 leading brands including Lego, Funskool, Hotwheels, Barbie, V-Tech, Ravensburger, Mellissa & Doug, Silverlit, and Maisto. Customers can find products for any age and interest, everything from preschool toys, action figures, dollhouses, stuffed animals, to board games, learning and education toys, and outdoor play sets. The store also offers a unique selection of international best-selling toys for customers in India.

The Baby Products store features a selection of over 3,000 products including diapers & nappies, health & baby care, strollers, prams & car seats and nursing & feeding products from over 50 brands including Pampers, Huggies, Johnson & Johnson, Medela, Nuby, Himalaya, Pigeon, Hauck and Chicco. Parents will find the option of choosing diaper size and count on the diaper product page especially convenient to find the perfect diaper for her baby.

Personal Care Appliance and Health Care Devices

The Personal Care Appliances and Health Care Devices stores features more than 1100 products from over 60 leading brands including Philips, Panasonic, Omron, Accu-chek, Remington, Braun, J&J, and One Touch among others. Customers will find a broad selection of products for their unique personal care and health care needs, including the bestselling trimmers, shavers, hair dryers and straighteners, blood pressure monitors, blood glucose monitors, weighing scales, massagers, pedometers, and more.

To help customers choose from this large selection and find products as per their needs, provides detailed product information, options to shortlist products by features, customer reviews from, and personalized recommendations.

With several retailers for these categories including Croma, Vijay sales, Mahindra Retail, Vividha, Toygully, Kidzoba, Redlily, Mom & Me (Mahindra Retail), Ofororange and Toyworld among others using Fulfillment by Amazon, customers can enjoy the additional benefits of Cash on Delivery, delivery tracking to the doorstep, free returns pickup, and Free Delivery with no minimum value on all orders Fulfilled by Amazon.

Customers can shop with ease and confidence across categories at one convenient place from the continually growing pool of 500 plus retailers. They can be assured of a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee is also accessible on mobile devices allowing customers to shop anywhere.

For more information contact:
Saurabh Saggi,

Corporate Voice Weber Shandwick

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class selling platform.

Products on range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys &, Games; Baby Products; Personal Care Appliances; and Health Care Devices. It is still “Day 1” and is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; DVDs, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,,, and now As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.