Amazon.in makes its debut in fashion and lifestyle with the launch of two new stores: Fashion Jewellery and Watches

Offers India’s largest jewellery and watches selection with over 27,500 products from more than 180 brands

Customers will enjoy Free Delivery on all orders Fulfilled by Amazon and 30-day returns on all purchases from these stores

Bangalore, September 19, 2013-- Amazon.in today announced its entry into the fashion & lifestyle categories with the launch of two new stores: Fashion Jewellery and Watches. The collection on www.amazon.in featuring over 27,500 products from more than 180 brands and designers is the largest selection of fashion jewellery and watches in India – online or offline.

“We are thrilled to offer India’s largest selection of fashion jewellery and watches in one place, and bring the Amazon experience to customers – vast selection, low prices, convenient and trustworthy shopping,” said Amit Agarwal, Vice President and Country Manager, Amazon India. “We are especially excited to start serving fashion designers and boutique stores of all sizes in India by providing them with nationwide platform to showcase their creations.”

Fashion up with Amazon.in
Customers will be spoilt for choice with the Fashion Jewellery store offering more than 22,000 styles and stunning designs across necklaces, earrings, rings, bracelets, jewellery sets, anklets, cufflinks and more with prices starting at Rs. 49.

The store curated in close partnership with designers, stylists and merchants allows customers to conveniently shop a broad assortment of designs by different styles including Work, casual, Party, Ethnic, Formal, and more; by collections such as Peal, Silver, and Traditional; and even by Designers. This coupled with easy to use refinements enables customers to filter through the vast selection of choices and find the perfect piece that suits their needs for any occasion, style, and price point.

Narendra Kumar, renowned Fashion Designer and Creative Head, Amazon India, who has played a key part in putting together the collection, said, “ We have been very passionate about offering an eclectic collection. Designs range from international to tribal, from spunky to ethnic from established brands to new designers and all of these at great prices. Every month we will present a special trendy collection. Check out this month’s Haute new Ethno mod look with old and colourful pieces, where East meets the west.”

The specially curated Designer Store hosts an extensive and exclusive collection of jewellery from a broad spectrum of designers; Isharya, a California based designer who mixes Hollywood chic with Indian sensibilities; ‘Valliyan’ by Nitya Arora, a Mumbai based designer whose pieces have a sculptural textured quality, entirely handcrafted in India, and every piece is one of a kind; Bansri, Mumbai based designer featuring international couture styles; ‘Maya’, by Rosalind Pereira, Mumbai based designer whose collection is inspired by Indian tribal designs; ‘Made by M’, by Mansi Choksi, funky designer pieces using myriad of stones; ‘Dhora’ from Jaipur based designers Aavriti Jain & Siddharth Daspan, showcasing Indian Karigari with Indian designs; ‘Karmik Kabira’ by Delhi based designer Vandana Dewan, blending modern architectural form with a splash of Art Deco boldness; and ‘Raya’ by Vijetha R who fuses contemporary style with traditional stone work. Designers and boutique stores of all sizes across India now have access to a national platform to showcase their creations and grow their business.

Commenting on the launch, Designer Nitya Arora from Valliyan said, “ Costume jewellery is relatively new for Indian market and in my 5 years of experience I have tried to reach out & educate customers. My efforts have been limited by geographical boundaries and lack of strong avenues. Amazon.in is now opening avenues and markets for me and making it easy for me to reach out to so many people which I wouldn’t have been able to do otherwise. I am excited to showcase my products here.”

With over 130 brands including established brands like Gitanjali, Peora, Diovanni, Pretty Women, Sia, Toniq and exclusive offerings from designer brands, the Fashion Jewellery store truly offers customers with unmatched selection and convenience

The Watches store offers the latest assortment of over 5500 products from more than 50 leading brands including Casio, Timex, Titan, Fastrack, Fossil, Esprit, Tommy Hilfiger, Sonata, Citizen, Disney, Diesel, DKNY, Guess and more. The collection features watches for men, womenand children, across fashion, dress, casual, sports, and classic ranges. Amazon.in also has the largest collection of sports watches which include, running, outdoors, fitness and chrono sports watches. Customers will find the curated Gift Selection especially convenient to find the perfect gift for anyone and for all budgets.

To help customers choose from this large selection and find products as per their needs, Amazon.in provides detailed product information, options to shortlist products by styles, occasions, band materials, movement types, case shapes price, customer reviews from Amazon.com, and personalized recommendations. Customers can shop assured that all watches sold on Amazon.in come with a warranty applicable in India.

As with all purchases on Amazon.in, customers can shop with confidence and benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee. Customers will enjoy Free Delivery on all orders Fulfilled by Amazon and a no questions asked 30-day returns when they purchase from these stores.

With several retailers including Kamdar & Kamdar and Gitanjali using Fulfillment by Amazon, customers can enjoy the additional benefits of Cash on Delivery, delivery tracking to the doorstep, free returns pickup, and Free Delivery with no minimum value on all orders Fulfilled by Amazon.

With the launch of these two new stores customers can shop with ease and confidence on amazon.in from over nine million books, over 95,000 products from hundreds of brands, and more than 1.7 million e books from a continually growing pool of retailers and designers. Products on amazon.in range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; and now Watches and Jewellery.

Amazon.in is also accessible on mobile devices allowing customers to shop anywhere.

About Amazon.in
Amazon.in is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.com, Inc. is a Fortune 500 company based in Seattle who opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, amazon.com.br and now www.amazon.in. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; DVDs, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br and now Amazon.in. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.