Shopping for your home got easier this festive season
Amazon.in Launches Home and Kitchen Store

Offers a broad selection of more than 27,000 products from over 150 brands

Offers a broad selection of more than 27,000 products from over 150 brands

Customers will enjoy Free Shipping on all orders Fulfilled by Amazon.in

Bangalore, September 26, 2013Amazon.in today announced the launch of the Home and Kitchen store on its marketplace, www.amazon.in. This festive season, customers in India can avoid the shopping rush and traffic jams; and shop from the convenience of their homes while enjoying significant savings from one of the largest collections of home and kitchen products that includes everything from small appliances to kitchenware; dining to home furnishings; home décor, home organization and more.

“We are very excited to offer a vast selection of home and kitchen products at significant savings in time for the festive shopping season,” said Amit Agarwal, Vice President and Country Manager, Amazon India.“The launch is a continuing part of our mission to build a place where customers can come to find and discover anything they might want to buy online.”

Customers will find the small appliances and kitchen products section on the store an ideal shopping destination for Dhanteras this year with over 6000 products for every taste ranging from pots and pans sets, kitchen tools, dinnerware, juicer mixers, kettles, air fryers, irons and vacuum cleaners. Additionally, shoppers can enjoy a 20% saving on select small appliances.

Sanjeev Kapoor, renowned Chef and Director of Wonderchef, one of the brands available on Amazon.in said, “Wonderchef brings to you products that help you to cook healthy, tasty food more conveniently. All Wonderchef products stand for superb quality backed by reliable Wonderchef Guarantee. I have personally handpicked every product to give you years of cooking pleasure. And now with these available on Amazon.in, I am assured we will be serving you, our customers, better and faster to bring health and happiness to your family”.

The 21,000 plus products in the home décor and home furnishing sections on Amazon.in makes for a convenient family shopping experience to pick and choose the new look for your home. The selection ranges from bed sheets, duvets & comforters, curtains, towels and bath accessories to art print & posters, wall clocks and home décor accents. Shoppers will find a whole host of interesting and unique products from a beautiful hand painted Warli terracotta pot to an ornate marble elephant from The Bombay Store, a Hanging Diya set from Borosil to a colorful Hookah from Basement Bazaar, a Bonsai Frangipani plant from Four Walls to a four piece bath set from Umbra. The selection is wide and varied.

To help customers choose from this large selection and find products as per their needs, Amazon.in provides detailed product descriptions, options to shortlist products by features, customer reviews from Amazon.com and personalized recommendations.

Customers can now shop from several retailers and more than 150 brands including Phillips, Bajaj, Morphy Richards, Panasonic, Black & Decker, Bombay Dyeing, Swayam, Tescoma, Wonderchef, Oxo, Lock n Lock and Rubbermaid, in one convenient place.

As with all purchases on Amazon.in, customers can benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee.

With several retailers including Croma, Tradebazaar, Premium Homeware, Bedbathmore, Wonderchef, Maspar and Borosil using Fulfillment by Amazon, customers can enjoy the additional benefits of Cash on Delivery, delivery tracking to the doorstep, free returns pickup, and free delivery with no minimum value on all orders Fulfilled by Amazon.

With the launch of this store customers can shop with ease and confidence on Amazon.in from over nine million books, over 130,000 products from hundreds of brands, and more than 1.9 million eBooks from a continually growing pool of retailers. Products on Amazon.in range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; and now Home and Kitchen.

Amazon.in is also accessible on mobile devices allowing customers to shop anywhere.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class selling platform.

Products on amazon.in range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; and Home and Kitchen. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; DVDs, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br and now Amazon.in. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.