Amazon India wins Golden Peacock Award

Special Commendation for Corporate Social Responsibility in 2015

Bengaluru, Feb 08, 2016: Amazon India has added another feather to its cap by winning Special Commendation in the Golden Peacock Award for Corporate Social Responsibility – 2015. This is in recognition and appreciation of Amazon’s various initiatives to transform lives and support India’s development through the communities it operates in. The special commendation certificate was presented at a specially organized 'Golden Peacock Awards Nite', held on Friday, 5th February 2016, at Hotel Taj Lands End, Mumbai.

The winners were selected basis diligent analysis of the self-appraisal reports and duly filled applications by the awards jury under the Chairmanship of Justice M. N. Venkatachaliah, former Chief Justice, Supreme Court of India. Mrs. Pankaja Munde, Cabinet Minister of Rural Development and Women & Child Welfare gave away the awards at an event held on 5 - 6 February, 2016 in Mumbai.

“Our CSR vision is to create opportunities and empower communities to transform lives. In line with this vision, we use our resources and infrastructure of innovation and technology to support India’s development. We provide this support in partnership with our employees, customers, partners and government bodies.” said Akhil Saxena, Director Operations, Amazon India. “Amazon India has a flagship program called Amazon Cares through which we have created 2 key initiatives – Amazon in the community and Gift a Smile. These initiatives span across various focus areas like Livelihood Enhancement, Education, Sanitation & Health and Disaster Response.” he added.

Talking about Amazon India’s CSR efforts, Mr. Manoj K Raut, CEO, Institute of Directors said “Amazon India's 'Amazon Gift a Smile' brought the attention of the jury and it was highly appreciated. The cohesive focus on education, sanitation & health, disaster relief and community development through Amazon’s e-commerce platform under its constituted CSR committee have immensely benefitted society at large”

About Amazon Cares

Amazon believes that the most radical & transformative inventions are often those that empower others to unleash their creativity and pursue their dreams. Amazon Cares demonstrates the philosophy of being ‘good neighbours’ through the activities undertaken in areas where our employees and customers live. The Company imbibes this philosophy to empower and engage its employees, customers, sellers, local communities and other stakeholders in its contributions to create opportunities and transform lives. Amazon Cares currently runs several programs such as Gift a Smile that is transforming & enabling new ways of giving and Amazon in the Community that is empowering local communities with tools & services that enable them to create opportunities for their growth.

The Amazon in the Community initiative was launched in November 2014 in Maharashtra and November 2015 in Haryana. Amazon India strongly believes that awareness is at the core of development. Putting this belief into action, the company has engaged communities in and around the local fulfilment centres by working with the local agencies and conducted several awareness programmes spanning financial literacy, awareness about HIV/AIDS, personal hygiene, nutrition etc. to create a more empowered community .

Amazon's Gift a Smile program has transformed and enabled new ways of giving. The Gift a Smile program currently partners with 25 NGOs. These organizations then create wish lists from all products available on and publish this on the Gift a Smile page. These wish lists are then made available to the millions of customers who visit who now have the opportunity to fulfil these wishes while they shop. The program benefits NGOs across 13 states and has helped fulfil over 15000 wishes in the last financial year.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.