Amazon.in launches Branded Handbags & Clutches Store

Offers more than 2500 styles from over 50 leading Indian and International brands

Bangalore, March 6th 2014: A perfect handbag or clutch to go with your wardrobe speaks volumes about your style quotient! If you are looking for a handbag to match your style, age or occasion, head for Amazon.in’s new Handbags & Clutches store. Choose from an online selection of over 2500+ styles of branded handbags and nail that flawless look!

For the first time in India, Amazon.in’s new Handbags store introduces a premium leather collection range from Da Milano, Sia as well designer handbags from Malaga, Meera Mahadevia and Pimento. The store also offers upper crust global brands like Michael Kors, Coach, Armani Exchange, Kate Spade, and popular Indian brands like Hidesign, Fastrack, Da Milano, Baggit, Caprese, Lavie, and many more.

“I am very happy to announce the launch of our branded Handbags & Clutches store. The store, with a wide selection, at low prices, has been specially curated for women with discerning tastes. Customers can shop with confidence from the store and be assured of a fast, reliable delivery experience and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. We will continue to introduce fresh & new selection each month.” said Vikas Purohit, Category Leader, Softlines, Amazon India

Working with key brands and with one of India’s most recognised and leading designer, Narendra Kumar, Amazon.in has introduced interesting features like Fashion Trends to create looks that are chic, elegant and in vogue. Consumers can walk through and choose with ease from the versatile collection based on various parameters such as Occasion, Colour and Space dimension, material, images, warranty & product assurance; as well as browsing by Usage- Work handbags, Party handbags, College handbags or Ethnic wear handbags.

“Handbags & clutches today are the biggest style statements. They complement a look and can make you stand out in a crowd. Our selection on the Handbags & Clutches store offers something for every woman right from trendy hobos, neon totes, satchels, pompadours to shoulder bags, clutches, saddle bags, etc.”, said Narendra Kumar, Creative Head, Softlines, Amazon India

Pick your style and match your look at the Handbags & Clutches store on Amazon.in:
• Designer Bags: Select from Malaga, Meera Mahadevia, Rashmi Dogra and Pimento
• Ethnic handbags: Traditional Potlis, embroidered-bejewelled clutches from popular brands such as Sia, Malaga, Vendee Fashion, etc. that would make you want more & more
• Chic and Trendy handbags: Choose from the stylish collection of Caprese, Done by None, 3 Mad Chicks.
• Premium leather handbags: If you are looking for that perfect red clutch made of patented leather to match your dress, browse through the collection offered by Da Milano, Hidesign, Holii.
• For Party lovers: Match your dress with stylish clutches in silver and gold as well as a vibrant neon colour palette.

As an introductory offer, Amazon.in is offering free shipping and free 30 day return policy to its consumers.

Customers can now shop with ease and confidence on www.amazon.in from over 12 million product offers across 19 categories ranging from Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; TV & Home Entertainment; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music, Luggage & Bags and Handbags.

All customers benefit from a safe and secure ordering experience, convenient electronic payments and cash on delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 150,000 items fulfilled by Amazon.

Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhones, iPads and Android phones. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

Products on amazon.in range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Home and Kitchen and Beauty. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.