signs MoU with The National Institute for Entrepreneurship and Small Business Development (NIESBUD)

Thousands of more SMEs can now leverage the growth of India's flourishing digital economy

Bangalore, December 22, 2015: :Amazon Seller Services Pvt. Ltd. (ASSPL) signed a Memorandum of Understanding (MoU) today with The National Institute for Entrepreneurship and Small Business Development (NIESBUD) aimed at encouraging more and more SMEs to grow their business profitably online. Under the memorandum, and NIESBUD will work towards spreading awareness on the enormous potential of e-commerce for SMEs and empower them to leverage the numerous opportunities that India’s growing digital economy offers. The initiative aims at transforming the lives of many entrepreneurs and transforming the way India sells.

As part of the MoU, ASSPL & NIESBUD will jointly undertake the exercise of training SMEs on understanding the e-commerce industry in India and its vast potential for growth. The two will also provide SMEs with the necessary online selling and marketing training as well as faculty support. In addition to this, training infrastructure including classrooms, from where the one-day face-to-face training programs on E-Commerce Entrepreneurship will be conducted and hand-holding and guiding services will also be provided.

Commenting on the initiative, Mr. ‎Gopal Pillai - Director - Seller Services, Amazon India said “The MoU with NIESBUD is in line with’s vision of empowering SMEs with the ability to utilize the immense opportunity that e-commerce offers for their respective growth. We have come across millions of Indian SMEs who are very entrepreneurial and have a hunger to grow but do not have the necessary skill-sets to manage an online business. We are working towards fulfilling this need of SMES in India. Basic skill training is important to enable first-time sellers to get online and start selling. Till date, has impacted over 100,000 sellers across the country to leverage the digital economy to grow and scale profitably and we hope that through this initiative we are able to positively impact thousands of more sellers across India.”

Sharing her views on this initiative, Ms. Jyotsna Sitling, Joint Secretary, Ministry of Skill Development and Entrepreneurship, Government of India and the Director General of The National Institute for Entrepreneurship and Small Business Development (NIESBUD), said “We are glad to partner with Amazon Seller Services Pvt. Ltd. ( for motivating MSMEs to venture into the arena of e-commerce. With their years of experience, Amazon can really make a difference in facilitating these MSMEs to take advantage of the marketing revolution ushered in by digital economy. Here is an opportunity for entrepreneurs to showcase and market their products on and reach out to a wide consumer base. We would also be providing the entire range of hand-holding assistance as may be required and orient them on how they can use e-commerce to grow their business.”

Ever since entered the country in 2013, it has been working extensively to launch services that meet different business requirements of different sellers and help them grow their business profitably online. Over the past two years, has introduced the most comprehensive suite of offerings for sellers to sell online in India. From running an extensive education and skilling program for MSMEs called, Seller University, to innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), to Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), to setting up of Fulfilment Centres in locations accessible to sellers through Seller Flex, has been helping sellers reach customers across the country. It has also taken steps to help Indian sellers grow and scale internationally. Amazon launched its Global Selling program in India in June this year. Through this program Amazon is now enabling an easy, simple and convenient access for all Indian sellers - including entrepreneurs, SMEs, manufacturers - to the Amazon marketplaces in the US & UK. Currently over 5,000 global sellers from India have access to over 285 million global customers. Millions of Indian products are listed on global Amazon marketplaces from India.


The National Institute for Entrepreneurship and Small Business Development (NIESBUD) NIESBUD is a premier organization of Ministry of Skill Development and Entrepreneurship, Government of India, for promoting entrepreneurship and developing small businesses through different interventions of Training, Research, Incubation, Hand-holding, Consultancy etc. The Institute conducts different kind of training programs viz; Trainers Training Programmes, Entrepreneurship-cum-Skill Training Programmes, Management Development Programmes, Entrepreneurship Development Programmes etc. The training activities of the Institute are focused upon entrepreneurial motivation, skill up-gradation and building competencies through in-depth orientation in the concerned areas.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.